Saturday 1 December 2018

newspapers Q8

One way in which the observer uses media language to create meaning is through use of colours. The homepage is made up of rich burgundy's and royal blues which connotes importance because these colours are often associated with a sense of seriousness. These shows readers of the observer that the Observer takes it's news seriously and genuinely.

Additionally the structure of the homepage also reflects this. It has a linear structure which is neatly organised and sectioned, with the more important/ main articles made bigger than the others. This would help readers to navigate around the homepage and also suggests that the Observer is organised and knows what they are talking about.

Thursday 29 November 2018

newspapers Q9



‘The representations featured in the online observer reflect its values and beliefs.’ Discuss how far you agree with this statement?

The observer and the guardian are known for being supportive of the left side of the political scale and therefore many of their articles are likely to support the social liberals. We can see they take politics very seriously through the amount of articles they have on their homepage about it. This shows they have a ‘hard news’ priority. For example, the top story – represented by it being the biggest on the screen – is about Theresa May and Brexit.

We can also see another one of the observer’s values and beliefs through the featured articles. The Observer intends to reflect today’s modernity and diversity through the news regarding international relations. It mentions ‘Mrs Obama’ as well as ‘us immigration’ and ‘Saudi dissidents’ on their homepage. This shows they have intentions of mentioning countries other than England and even countries outside of Europe – not insular but inclusive.

Additionally, they show, not only their interest in diversity of other countries but also the way they value ethnicity as well as age by references. For example, on the homepage they have an article dedicated to ‘Jamal Khashoggi’ which represents reflection of ethnical diversity. They also mention the health of children through a 'salt' in food article which shows they not only worry about the future of the country within politics, but the future of health as well. This reflects their values and beliefs. 

Through use of diversity in many areas as well as a lot of emphasis on political topics such as Brexit, I agree that the online observer reflects its values and beliefs through its features.  

Thursday 15 March 2018

EXAM Q4




On the cover of this MOJO magazine, the main splash of the musician is the boldest, eye-capturing image on the whole cover. His head covers the head-mast because we already are familiar with the brand MOJO, and it is clearly evident what it says. However, it is significant that this artist's head covers the word, because that is how we know he is the most important thing on the cover, and so, the biggest musician featured within the magazine. To support this idea, his name is the next biggest word featured, other than the mast-head. This way, we know even more about the face on the cover and how 'Ray Davies' is the biggest topic.

Sidelining his face are the other smaller topics of the magazine. The fact that they are not to one side of him, or going across him, but that they are circling his face, shows that, even with all these extra stories, he is the main feature.

The magazine also colour-coordinates around the musician. The main colour features are black, white and red. This gives the impression that the magazine is sophisticated. The main-splash supports this by not staring directly at the reader - instead he is staring into the distance which creates an enhanced allusion of sophistication. The yellow adds contrast to the cover by being a slightly more fun colour and representing the more exciting parts of the magazine.

Thursday 8 March 2018

EMMERDALE

Image result for emmerdale episodes
This picture promises the audience emotions as well as what could be a strong bond between a couple, mother and daughter, friends or even sisters.
Image result for emmerdale episodes
This picture shows that there will be different age-groups involved within the show, which means there will be range of situations and will cover a larger viewing  age-audience. It also shows that the show could be situated around the idea of big families.
Image result for emmerdale episodes
This image shows that the show is set within a green area, probably within the countryside. This further means that the characters are likely to know each other very well because the town is so small and isolated.
Image result for emmerdale guy with scarred face
This image promises the audience that there is drama because, he would not be in hospital with an injured face if there hadn't been a previous fight or accident.

Tuesday 27 February 2018

CUFFS EXAM Q3

CUFFS EXAM Q. 3 is worth 15 marks. 
3.  In this question you will be rewarded for drawing together elements from your full course of study, including different areas of the theoretical
framework and media contexts.
How far does the extract try to create a sense that it is portraying 'real life'?
In your answer you should:
􀁸 analyse aspects of the extract giving detailed examples
􀁸 judge how far these aspects create a sense of watching 'real life'


In this extract, it is obvious to the audience that what they are watching is intended to be based in a 'real life' situation. Firstly, the locations are very realistic, for example the shopping areas that we see, full of people, create a sense of realism, because a shopping area is so common and usual in everyday life. The natural lighting and the conventional clothing also adds to the sense that this is a scene based in everyday life. Without the normal clothes and lighting, the scene would be so much less realistic because clothing and what we see play a massive feature in our everyday lives. In addition to the media language used, is the use of the generic conventions of the police drama. For example the new policemen, Jake, and the old policemen, that is showing him around, both fit stereotypical ideas of how they should act, therefore they fit audience expectations and it doesn't undermine the sense of realism; rather enhances it. 

There is also the use of stereotypes added  in, to create the normality of an everyday scene in the audiences minds. For example, the fact that the criminals are obviously male, may make the scene seem more 'real' and scary because it is a generalisation that it would be men and so because they are men, it would enable instant interpretation into what is commencing. There is also the deliberate use of anti-stereotypes. For example, the beat officer wears a head-scarf and so may undermine the sense of realism, depending on the audience member. However, it is also natural to have racial diversity mixed within the show, because it gives the show an all-around approach - which is now almost a need  within the media, because of how our society now views things. 

In addition to this, they use gender equality and diversity, which could take away or add to the realism, depending on the audience member. It is likely to be more realistic though, because this representation of diversity used, fits into the modern timeline of equality requirements - for example, they have a gay policemen, a women policemen that is clearly respected by others, and an officer from ethnic minorities. 

There are also more understandable, able to relate to, scenes. Firstly, the crime scene would be hard for an audience member to relate to, however the tension built through sound and camerawork makes the audience members feel a sense of fear, which opens up an opportunity for the audience to be able to relate to the policemen. We also enter a lunchtime scene, and experience more natural and inside scenes from some of the policemen's lives. As we can relate to these scenes and know what it is like to have lunch with our friends, this mainstream effect and gratifications allows the enhancing of a sense of realism for the audience members. 

when the camerawork gets involved, there is a technique used where they use handheld camerawork. This is when the officer is threatened and it creates a sense of documentary realism. The continuity of the editing and the shot-reverse-shot used also does not draw attention to the artificiality of the scene and therefore enhances its effects. 

The actors and actress's within the extract also act very convincingly. They stick to the roles given and display fear and banter in relevance to their role. Therefore, everything seems incredibly more real then it would, if they actors didn't play their roles accordances. 

Tuesday 20 February 2018

QUESTION 2// CUFFS

2. Analyse how far the extract depicts the police's point of view rather than the criminal's point of view. 

In this extract the police's point of view is the one from which the audience sees it, because of several factors. Firstly the camera-shots enable us to see the police in a variety of ways through the camera, for example there are several close-ups of the policemen, as well as other shots and angles used, like medium-shot, letting us familiarize with the policemen. Whereas the criminals are simply shown in longer shots. The close-ups make the policemen stand out more and appear more unique from one another, as well as it gives the audience a clearer knowing of each of the policemen. However, because we don't see the criminals faces very clearly, we generalize them as just criminals, with no characterisation.

In addition to this, the editing allows for the policemen to dominate the screen. When the policemen act, we don't see any reactions from the criminals. However when the criminals act, it is followed by shots of reactions from the policemen. This shows to the audience their higher significance to the criminals because we see the policemen's emotions, rather than the criminals and this also gives the policemen more screen-time than them.

A narrative is also created, in which the relaxation of the characters we have already got to know, has been disrupted by characters not yet met by the audience. For example, we were watching an unwinding scene, where the younger, new policemen was waiting to receive his lunch and, just as it is placed in front of him he has to be dragged away because of the criminals, and is unable to eat. This is a fairly relatable scene, as no-one likes to be taken away from their food, and therefore makes the audience biased into disliking the criminal.

Additionally, the narrative follows the world of the police, not the criminals, who are only seen in the presence of the police and this, therefore, makes the police seem more important. For example we are closer and no more about the police because we saw them eating their lunch, however we did not see the criminals eating their lunch.

However, there are some sections that we can't see from the police perspective. For example, when the truck crashes into the shop, we see a clip from the CCTV footage and this, obviously, would not have been seen by the police yet.

QUESTION ONE// CUFFS

1. Analyse how sound is used in the extract to create meaning. Refer to at least two examples from the extract in your answer. 

In this extract, sound is used to create meaning from the use of background sound, sound effects and off-screen speech. The background sound is incidental music used within the background of the action scene. The music is fast past, repetitive and on-going which creates a sense of tension in the watcher because it connotates the action, the danger, the excitement and the urgency of the situation. Without the music, the scene would be more calm for the audience and less exhilarating to experience.
 Sound effects are, additionally, used, for example the screeching of the police cars as they zoom off and the shattering of glass as it is smashed. The use of the screeching sound represents the speed and urgency of the police car, which also shows that there is an exciting situation about to occur. Whereas the smashing of the glass, another semiotic, shows us that there is a crime being committed and it is a violent action.
Off-screen speech is also used, for example the sound of the police-officers call for help over the walky-talky creates contrasting connotations of emergency to those of the canteen. Therefore the audience gets a bigger understanding of both situations.

Thursday 1 February 2018

EXAM Q8 (x2)

On the Observer's home page, particular language stands out to create meaning and intrigue for the page. Firstly, we are drawn to the page because it is full of colour, and the colour isn't just all over the place, it is nice and unified. The page also grabs  the readers attention because every single article featured, shows a person/ human. As most people are usually more interested about what is going on within human lives, this is a great way to have people focusing more on the texts. The main article is the biggest one and draws the reader in because it uses a rhetorical question, 'Can I forgive the man that raped me?' The affect of this makes us want to know the answer, as well as hear the answer from the interviewee, and know what the story is. Using a question mark is a great way to entice the reader. The deep blue that frames everything implys depth and stability. The colour blue is often associated with trust, confidence and intelligence, which makes readers more able to trust the news story's and read the content more often. 

The title typeface is a font that mixes both old styles and modern styles. This suggests that the observer covers all types of new and targets both audiences, not just one. This would give a chance for everyone to read the Observer because it shows that most age groups are able to read the news they wish. The typeface of the headings are styled in a way so that the reader is almost left on a cliff hanger. The main article is the biggest one and draws the reader in because it uses a rhetorical question, 'Can I forgive the man that raped me?' The affect of this makes us want to know the answer, as well as hear the answer from the interviewee, and know what the story is. Using a question mark is a great way to entice the reader because we are produced with an un-answered interesting question. 

The other articles are smaller because they are not the featuring ones. This means, after having looked at the big one, we have to focus more on the next ones. Another example of an interesting caption is 'GIGI HADID, a model with a fabulous figure (30 million instagram followers)' This is another good way to draw audience in because it straight away mentions a famous model which most people have probably heard about and want to hear more. It adds extra information as well, for people who don't know who she is, such as the fact that she is a model and the fact that she has 30 million followers on instagram. This is a very clever technique to list both of these things because instagram is an extremely well-known social media app which most people have and know a lot about. By stating her figures of 30 millionf followers it makes people want to know more about Gigi Hadid because 30 million is a huge following. The articles also target certain people. For example, the Gigi Hadid article mainlt targets women and her fans. Whilst the main article targets all adult audience.

The home page is presented extremely neatly with the same colour regime and pretty much the same fonts. This shows it takes its news seriously because the whole page is uniformed and uniform usually means objectivity and authority - which gives off a very strong sense of objectivity. 

In the titles of the articles, there are a range of literary techniques used to draw in the readers. In the Gigi Hadid article it uses alliteration of 'fabulous figure'. There is also a lot of use of emotive language used in the form of quotes, for example the headline for another news story was 'The traditional duet has the women reliant on the man, I'm sick of it.' is a good way to express emotive language and draw the reader in. It is effective because it states a point and an opinion, which a lot of people may be able to relate to but also people want to hear why she has this opinion. 

Thursday 25 January 2018

Filming

For our short sixty second horror clips we filmed today, my group decided to use the prop of a doll from st.lucia. Firstly we devised a quick plan for what our horror clip would be and we instantly came up with the idea of pretending this doll was a voodoo doll (a doll that, however you hurt it, it hurts the person of your choice too)We started by heading to creepy scenery, which we chose the tunnel for because it is dark and used to be the dungeons of a castle. Because the lighting was bad, we had trouble focusing on the different objects and walls, and when we were filming the clips often came out blurry. However, in the end, we managed to get the videos we needed with the right amount of focus and light to succeed in being a horror clip.

It was also a small struggle to be able to represent the pain of what we did to the doll, to the people as well. For example, the first thing we decided to do was hit the dolls head against a wall, which meant that I had to then also hit my head against a wall. I didn't really want to hurt myself so we had to figure a way to do it believably but without me actually having to do it. Eventually we successfully figured out a way to do so.

Tuesday 23 January 2018

NEWS/ EXAM Q8

On the Observer's home page, particular language stands out to create meaning and intrigue for the page. Firstly, we are drawn to the page because it is full of colour, and the colour isn't just all over the place, it is nice and unified. The page also grabs  the readers attention because every single article featured, shows a person/ human. As most people are usually more interested about what is going on within human lives, this is a great way to have people focusing more on the texts. The main article is the biggest one and draws the reader in because it uses a rhetorical question, 'Can I forgive the man that raped me?' The affect of this makes us want to know the answer, as well as hear the answer from the interviewee, and know what the story is. Using a question mark is a great way to entice the reader.

The other articles are smaller because they are not the featuring ones. This means, after having looked at the big one, we have to focus more on the next ones. Another example of an interesting caption is 'GIGI HADID, a model with a fabulous figure (30 million instagram followers)' This is another good way to draw audience in because it straight away mentions a famous model which most people have probably heard about and want to hear more. It adds extra information as well, for people who don't know who she is, such as the fact that she is a model and the fact that she has 30 million followers on instagram. This is a very clever technique to list both of these things because instagram is an extremely well-known social media app which most people have and know a lot about. By stating her figures of 30 millionf followers it makes people want to know more about Gigi Hadid because 30 million is a huge following. The articles also target certain people. For example, the Gigi Hadid article mainlt targets women and her fans. Whilst the main article targets all adult audience.

PHOTOSHOP FILTERS

ORIGINAL

Image result for kylo ren and rey 








  

 MY VERSION











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Tuesday 9 January 2018

EXAM QUESTION 7

Explain two reasons why a film company would release a video game linked to a film? 

One reason why film companies would release a video game related to a movie, is for further promotion. Having a game that highlights the main characters of a loved movie, gets you to join in and enables you to know more about the movie. The Lego Movie video game is perfect for all audiences and it gives everyone, from all ages, the ability to enjoy more of the Lego world. This could lead to more views of the movie, from either people who have heard or played the video game, but haven't watched the movie or the want to see the movie again, after having a lot of fun playing the video game.

Another reason for the creation of the video game is to raise profits. As the Lego movie was an extremely popular box-office hit, the idea of creating further things related to the world is a perfect idea to get more money from the story. Having the video game based on the popular characters of the Lego World and enabling anyone to become the hero, is a perfect way to advertise the story and make additional money from what the movie made. It draws more people in and gets more people involved with the world too. 

Thursday 4 January 2018

LEGO MOVIE QUESTION

Analyse how genre codes have been used in The Lego Movie poster campaign to appeal to a family audience. (10 marks)
In the setting of the movie poster, the movie title is the biggest piece of text on the poster because it is the most important thing about the movie. Not only does the it tell you what the movie is about but it also defines it. On the Lego movie poster, the title 'THE LEGO MOVIE' is made to be bold, big and loud so that it draws the attention of others and shows everyone what it is about. The title is also made from lego to define this. The tagline on the poster says 'the story of a nobody who saves everybody.' this is a very eye-catching tagline because it uses a contrast of words and also audience members might feel able to relate to the beginning of it and want to see how a 'nobody' saves 'everybody'.

The main image on the cover of the poster also draws the audience's attention in. Emmett is positioned in the center whilst being surrounded by familiar characters such as batman and superman who we can't relate to. However, upon seeing a random guy in a builders outfit, running with superheros away from explosions, this would certainly draw audience members in. In the image, they also look very scared, however, the fact that they are lego would appeal to younger kids but the additional info, that there is evidently action involved would draw the older audiences in too. Therefore this makes the genre codes draw in members from a family audience.

ADDITIONAL COMMENTS

The appeal of the character Emmett would be a strong one from audience members because, whilst there is a cast of superheroes and well known characters surrounding the poster, there is this guy in a builders uniform, standing center of the commotion, which develops the curiosity of how this underdog has come so close to excitement. Also, the fact that there a so many familiar characters stationed on the poster, creates an excellent opportunity for people to want to see the movie because of these loved characters that appear to be in it. It also shows that, if they are in it, there must be a lot of excitement encased within the movie.

In the individual character posters, we get a clear sense and visual of what the characters are like and who they are. In the Lord Business poster, we get an extreme close-up of a guy who is baring an angry face. To represent his evil character, he has his eyebrows furrowed and his teeth bared in a snarl. There is also a lot of frown lines placed on his face, which shows he is not a happy man. Upon his head there is a red hat that has jagged edges. The jagged edges are symbolic of teeth, which shows he should be feared, the hat is also red which is often known as a colour of both fear and determination. In bold, at the top of the poster it tells us who he is and who plays him. This is important so that any fans of the actor can be drawn into watching the movie. Additionally, the fact that he is called Lord Business puts a unique spin on the story and also draws in audience members.

On wild styles poster, we have another extreme close-up. From this poster, we can see she is not a stereotyped female role, which would certainly bring attention to the movie. We can see this from the poster because she has highlights through her hair, and her hair is strewn up in a way that would suggest she was ready for action. She also has a grin on her face as if she has done something naughty.