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Tuesday, 23 January 2018
Tuesday, 9 January 2018
EXAM QUESTION 7
Explain two reasons why a film company would release a video game linked to a film?
One reason why film companies would release a video game related to a movie, is for further promotion. Having a game that highlights the main characters of a loved movie, gets you to join in and enables you to know more about the movie. The Lego Movie video game is perfect for all audiences and it gives everyone, from all ages, the ability to enjoy more of the Lego world. This could lead to more views of the movie, from either people who have heard or played the video game, but haven't watched the movie or the want to see the movie again, after having a lot of fun playing the video game.
Another reason for the creation of the video game is to raise profits. As the Lego movie was an extremely popular box-office hit, the idea of creating further things related to the world is a perfect idea to get more money from the story. Having the video game based on the popular characters of the Lego World and enabling anyone to become the hero, is a perfect way to advertise the story and make additional money from what the movie made. It draws more people in and gets more people involved with the world too.
One reason why film companies would release a video game related to a movie, is for further promotion. Having a game that highlights the main characters of a loved movie, gets you to join in and enables you to know more about the movie. The Lego Movie video game is perfect for all audiences and it gives everyone, from all ages, the ability to enjoy more of the Lego world. This could lead to more views of the movie, from either people who have heard or played the video game, but haven't watched the movie or the want to see the movie again, after having a lot of fun playing the video game.
Another reason for the creation of the video game is to raise profits. As the Lego movie was an extremely popular box-office hit, the idea of creating further things related to the world is a perfect idea to get more money from the story. Having the video game based on the popular characters of the Lego World and enabling anyone to become the hero, is a perfect way to advertise the story and make additional money from what the movie made. It draws more people in and gets more people involved with the world too.
Thursday, 4 January 2018
LEGO MOVIE QUESTION
Analyse how genre codes have been used in The Lego Movie poster campaign to appeal to a family audience. (10 marks)
In the setting of the movie poster, the movie title is the biggest piece of text on the poster because it is the most important thing about the movie. Not only does the it tell you what the movie is about but it also defines it. On the Lego movie poster, the title 'THE LEGO MOVIE' is made to be bold, big and loud so that it draws the attention of others and shows everyone what it is about. The title is also made from lego to define this. The tagline on the poster says 'the story of a nobody who saves everybody.' this is a very eye-catching tagline because it uses a contrast of words and also audience members might feel able to relate to the beginning of it and want to see how a 'nobody' saves 'everybody'.
The main image on the cover of the poster also draws the audience's attention in. Emmett is positioned in the center whilst being surrounded by familiar characters such as batman and superman who we can't relate to. However, upon seeing a random guy in a builders outfit, running with superheros away from explosions, this would certainly draw audience members in. In the image, they also look very scared, however, the fact that they are lego would appeal to younger kids but the additional info, that there is evidently action involved would draw the older audiences in too. Therefore this makes the genre codes draw in members from a family audience.
ADDITIONAL COMMENTS
The appeal of the character Emmett would be a strong one from audience members because, whilst there is a cast of superheroes and well known characters surrounding the poster, there is this guy in a builders uniform, standing center of the commotion, which develops the curiosity of how this underdog has come so close to excitement. Also, the fact that there a so many familiar characters stationed on the poster, creates an excellent opportunity for people to want to see the movie because of these loved characters that appear to be in it. It also shows that, if they are in it, there must be a lot of excitement encased within the movie.
In the individual character posters, we get a clear sense and visual of what the characters are like and who they are. In the Lord Business poster, we get an extreme close-up of a guy who is baring an angry face. To represent his evil character, he has his eyebrows furrowed and his teeth bared in a snarl. There is also a lot of frown lines placed on his face, which shows he is not a happy man. Upon his head there is a red hat that has jagged edges. The jagged edges are symbolic of teeth, which shows he should be feared, the hat is also red which is often known as a colour of both fear and determination. In bold, at the top of the poster it tells us who he is and who plays him. This is important so that any fans of the actor can be drawn into watching the movie. Additionally, the fact that he is called Lord Business puts a unique spin on the story and also draws in audience members.
On wild styles poster, we have another extreme close-up. From this poster, we can see she is not a stereotyped female role, which would certainly bring attention to the movie. We can see this from the poster because she has highlights through her hair, and her hair is strewn up in a way that would suggest she was ready for action. She also has a grin on her face as if she has done something naughty.
In the setting of the movie poster, the movie title is the biggest piece of text on the poster because it is the most important thing about the movie. Not only does the it tell you what the movie is about but it also defines it. On the Lego movie poster, the title 'THE LEGO MOVIE' is made to be bold, big and loud so that it draws the attention of others and shows everyone what it is about. The title is also made from lego to define this. The tagline on the poster says 'the story of a nobody who saves everybody.' this is a very eye-catching tagline because it uses a contrast of words and also audience members might feel able to relate to the beginning of it and want to see how a 'nobody' saves 'everybody'.
The main image on the cover of the poster also draws the audience's attention in. Emmett is positioned in the center whilst being surrounded by familiar characters such as batman and superman who we can't relate to. However, upon seeing a random guy in a builders outfit, running with superheros away from explosions, this would certainly draw audience members in. In the image, they also look very scared, however, the fact that they are lego would appeal to younger kids but the additional info, that there is evidently action involved would draw the older audiences in too. Therefore this makes the genre codes draw in members from a family audience.
ADDITIONAL COMMENTS
The appeal of the character Emmett would be a strong one from audience members because, whilst there is a cast of superheroes and well known characters surrounding the poster, there is this guy in a builders uniform, standing center of the commotion, which develops the curiosity of how this underdog has come so close to excitement. Also, the fact that there a so many familiar characters stationed on the poster, creates an excellent opportunity for people to want to see the movie because of these loved characters that appear to be in it. It also shows that, if they are in it, there must be a lot of excitement encased within the movie.
In the individual character posters, we get a clear sense and visual of what the characters are like and who they are. In the Lord Business poster, we get an extreme close-up of a guy who is baring an angry face. To represent his evil character, he has his eyebrows furrowed and his teeth bared in a snarl. There is also a lot of frown lines placed on his face, which shows he is not a happy man. Upon his head there is a red hat that has jagged edges. The jagged edges are symbolic of teeth, which shows he should be feared, the hat is also red which is often known as a colour of both fear and determination. In bold, at the top of the poster it tells us who he is and who plays him. This is important so that any fans of the actor can be drawn into watching the movie. Additionally, the fact that he is called Lord Business puts a unique spin on the story and also draws in audience members.
On wild styles poster, we have another extreme close-up. From this poster, we can see she is not a stereotyped female role, which would certainly bring attention to the movie. We can see this from the poster because she has highlights through her hair, and her hair is strewn up in a way that would suggest she was ready for action. She also has a grin on her face as if she has done something naughty.
Thursday, 7 December 2017
SPECIMEN Q8
Explain at least two uses and gratifications of video games using Blumer and Katz's theory. Refer to the lego movie video game to support your answer.
Video games are very helpful in means of communication, values, relationships, surveillance and escapism. They provide a route for you to get more out of a movie you may have enjoyed or a route for you to forget about the activities that may have occurred in your day because you mind is wrapped within a game. The Lego Movie is a good example of how you can get more out of a movie. The Lego Movie video game is used for extra amplification of the movie, giving the opportunity for people to enjoy more benefits of the movie. It would also have been created for additional propaganda and promotion of the movie and therefore it has another purpose, other than just the idea of Blumer and Katz's theory.
Video games also help you identify with certain characters. After watching the Lego Movie, you may identify with Emmet or even Lord Business and therefore having the game out there makes you want to play it as it would give you another chance to see a character you might have bonded with; whether through personal values or relationships.
There is also a social and cultural significance of media products in the world. Nowadays media is a common focus in average conversations. Being prevented from media products, such as television and video games, could mean being isolated from conversations with friends. Lots of video games have important messages laced within them as well. Some video games show what is politically happening, whilst others show actual dangers of the war. The lego movie video game is tamer but I believe it has an important message about political issues within the government and how dangerously far they will go.
Tuesday, 28 November 2017
MOJO Anaylasis
The MOJO magazine cover is very neat and packed with information. The banner, saying MOJO, is stretched across the magazine, being very bold. However, it may be eye-catching, but it is not made to be the most obvious thing on there. They do this by covering up one of the letters with the main-splash image and by making headlines almost as big. As it is the company of the magazine they want you to know who they are, so that is why they make it big.
The main-splash image is of David Bowie. They make the image of him stretch over the whole magazine and therefore someone looking at the magazine can see that he is a big feature within it.
Then, the main headline is made massive so that, if you don't know who the person on the front is, you get a good idea. They make the main headline about the main-splash and so on this magazine BOWIE is made massive and spread over the middle of the image. What actually is in the article is put into little snippets surrounding the word 'BOWIE' which tells the reader that because they surround that particular word, the 'new interviews' are something to do with David Bowie.
There are two puffs on the cover of this magazine. One consists of three different colours, black, yellow and red and so is very bright. The other one also has three different colours, black, white and pink with an image in the centre. Those two puffs of the magazine are the only things that don't follow the colour scheme. The full magazine follows the colours of faded blue, white and black.
Other than the main image, the only other picture on there is very small and only a headshot. It is placed in the right corner of the magazine therefore seeming less important than the rest of the features on the magazine.
Tuesday, 14 November 2017
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