In this magazine extract, MOJO uses a plain white with bright accent colours of red, yellow and green to connote a sense of fun and light-heartedness. This is further suggested by the main splash - Bob Marley - who is large, smiling and in a colourful shirt. This suggests that MOJO see's their musicians as fun. However, this is different from the stereotypical MOJO magazine as this is usually in monochrome colours of a young, white male. Therefore, this new style MOJO have presented suggest they see Jamaican Reggae as more fun and less serious than their usual genres. Bob Marley's importance is also shown as he covers the title 'MOJO' suggesting he is the key to this magazine.
This idea is further reinforced by the editor who puts the word 'Marley' in red, yellow and green - making it the most colourful and biggest word on the cover. This again connotes the idea of Bob Marley being a fun yet important figure in the world of Jamaican Reggae as well as within MOJO. Jamaican Reggae is also highlighted as hardcore and serious with words such as 'Reggae Revolution' which connote the sense of overpowering riots - suggesting Jamaican Reggae is different but amazing.
Mark 4 out of 5
ReplyDeleteRed, yellow and green are the Jamaican colours associated with reggae, which you state at the end, but put it first - start always with the big, over-arching points (like reggae). You are right about the sense of fun, so develop this point and draw attention to Marley's relaxed, open, warm, friendly representation.
He is shot in natural light.
The crumpled monochrome photograph of Jamaican sound systems suggests that Jamaican Reggae comes out of poverty and has an authenticity due to these roots.
The selection of a photograph of highly decorated sound systems suggests that Jamaican Reggae comes out of a folk tradition with a rich heritage of creativity