CLASH uses media language such as colour to represent their musicians. In a lot of Clash magazines the colour are desaturated or very plain. This suggests to the reader that the musicians are serious and are also taken seriously by Clash. It may also connote the idea that the music they play is dark or that the musicians have a hard life. The usual use of a black background also connotes sophistication and elegance - these musicians aren't seen as a joke.
Often the main splash image is used to support these ideas. In a lot of Clash magazines the main splash is blurred or slightly hidden. The main splash never usually looks directly at the camera and the eyes of the musician are obscured. This suggests that clash sees musicians above everyone else -they are stars and we don't see their eyes because we can't understand the hardships that musicians go to get their fame, therefore they are hidden/blurred from the rest of us. The front cover of most clash magazines are usually dominated by the musician. Unlike other magazines, clash tends to only have one image on the front. This emphasises the importance of that particular musician within the magazine and draws the readers attention straight to them.
The layouts is also very plain, with barely any coverlines or other writing on the front. Clash has the masthead in a sans-serif font and capitalisation is used, which connotes seriousness and authenticity. Having only one image and barely any coverlines once again emphasises the musician as well as the masthead, to the readers. When there are coverlines being used, they are often wonky or toppling over. This highlights the originality of the magazine and makes them stand out - showing that their musicians are different from the rest.
Wednesday 27 February 2019
Thursday 7 February 2019
Analyse the representations found in the UK television ad break for The Lego Movie. [10]
The original adverts from this advert break were not made in mind with the idea of lego, however Warner Bros decided to convert them to lego so as to advertise for their upcoming movie: the Lego Movie.
Although all of the brands being advertised are more for an adult audience, they are made family friendly through the use of very bright colours and the association that lego has with children - this encourages many ages to watch the movie as it is by a well-known universal brand which is embracing a child-friendly nature. All ages are also encouraged to watch it because adults grew up using lego and want a flashback of their childhood and children are currently obsessed with the brand created in 1932.
The lego movie advert break also encourages people to watch it through the humour it promises. It is humorous because it personifies lego bricks as human characters carrying out human activities in a lego world - which is essentially just like the movie. It takes serious moments, such as a PSA from the British heart society telling about what to do when someone is having a heart attack, and makes light of the situation. This shows it has aspects of real life promotes the lego movie in a way that suggests it has serious situations but is also going to be fun. The advert break also uses well-known brands such as Premier Inn and Confused.com to promise that the movie is high-quality - these brands wouldn't have wanted their adverts to be made out of lego unless the movie was going to be amazing. This would encourage people seeing the lego movie advert break to watch the actually movie.
Emmett is used as a good model for the younger audience. He has a simple yet vulnerable personality, however he isn't the typical masculine figure often presented today. Although he is presented at first as just a normal person trying to fit in, he ends up saving the day. Young children will understand from him, that no matter what you're like or how you speak or what opinions you have, you are still special in some way. As this is a message many parents try and give to their children, adults will encourage their children to watch the movie.
Contrastingly, the female Wyldstyle is strong and heroic, embracing the strong power of feminism. She challenges female stereotypes through many moments in the movie, for example building a motorbike and riding it across the lego city. She empowers female audiences as she is the one being a hero, rather than typically a male. This makes the movie also suitable for females.
Although all of the brands being advertised are more for an adult audience, they are made family friendly through the use of very bright colours and the association that lego has with children - this encourages many ages to watch the movie as it is by a well-known universal brand which is embracing a child-friendly nature. All ages are also encouraged to watch it because adults grew up using lego and want a flashback of their childhood and children are currently obsessed with the brand created in 1932.
The lego movie advert break also encourages people to watch it through the humour it promises. It is humorous because it personifies lego bricks as human characters carrying out human activities in a lego world - which is essentially just like the movie. It takes serious moments, such as a PSA from the British heart society telling about what to do when someone is having a heart attack, and makes light of the situation. This shows it has aspects of real life promotes the lego movie in a way that suggests it has serious situations but is also going to be fun. The advert break also uses well-known brands such as Premier Inn and Confused.com to promise that the movie is high-quality - these brands wouldn't have wanted their adverts to be made out of lego unless the movie was going to be amazing. This would encourage people seeing the lego movie advert break to watch the actually movie.
Emmett is used as a good model for the younger audience. He has a simple yet vulnerable personality, however he isn't the typical masculine figure often presented today. Although he is presented at first as just a normal person trying to fit in, he ends up saving the day. Young children will understand from him, that no matter what you're like or how you speak or what opinions you have, you are still special in some way. As this is a message many parents try and give to their children, adults will encourage their children to watch the movie.
Contrastingly, the female Wyldstyle is strong and heroic, embracing the strong power of feminism. She challenges female stereotypes through many moments in the movie, for example building a motorbike and riding it across the lego city. She empowers female audiences as she is the one being a hero, rather than typically a male. This makes the movie also suitable for females.
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